Search EngineMarketing
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SEO (Search Engine Optimization) Facts and TipsWhat is Search Engine Placement?Search Engine Marketing SuccessSo you've put up a wonderful website, but can anyone find it? Well that is the key. It is certainly important to have a nicely designed site with all the bells and whistles, but it is much more important to have visitors coming to your website! The more visitors you have to your site, the higher the possibility of securing orders and getting new clientèle. This is the bottom line of search engine marketing success! The more visitors you have to your site, the higher the chances of search engine marketing success.What is Search Engine Optimization?Search engine optimization is the tweaking of a website to make it more search engine friendly. By doing so, you can improve your chances of improving your website's rankings on search engines. Effective search engine optimization is usually two-fold. On-site optimization and off-site optimization. On-site search engine optimization is the tweaking of your website to make it more search engines friendly. This include the title tag, meta tags, alt tags, anchor tags, H1 H2 H3 tags, sitemaps, bold, and italicized fonts. Off-site optimization is the number of links that point to your site from other sites. At GreenfieldPromotions.com through our First Page Ranker search engine optimization service we do both on-site and off-site optimization.How to Achieve Internet Marketing Success?Successful Internet marketing ideally involves a marketing mix of search engine optimization, search engine marketing via pay-per-click methods, banner advertisement on related websites, targeted self-generated email list mailings, and positive word of mouth, which on search engines takes place in forums and blogs.Internet Marketing Vs. Traditional MarketingInternet marketing is everything described above. Traditional marketing involves traditional media such as television, radio, magazines, newspapers, and direct mail. Although, in many industries traditional marketing works quite well, it can be quite costly for businesses. The Internet offers a more efficient and cost effective way of securing orders. However, if money was no object, a marketing mix that involves both Internet Marketing and Traditional marketing would be a more effective overall marketing method than a single method alone.Website Promotion TipsWebsite promotion is a very important factor of any website's success. Having a wonderful website is simply not enough. You need to have visitors coming to your website. Website promotion involves having your site be in front of as many people as possible. Successful website promotion is a combination of search engine optimization and search engine marketing. Successful on-site search engine optimization includes having your site fully optimized around the keywords and key phrases you are interested in. This includes making your website search engine robot friendly. Off-site search engine optimization is obtaining links to point to your site from other websites. At GreenfieldPromotions.com through our First Page Ranker search engine optimization service we do both on-site and off-site optimization.How to Increase Traffic?When it comes to increasing traffic to your site, it is a matter of search engine optimization, or search engine marketing or a combination of both. You can also participate in ezines, write articles and submit them to article banks where others can feed your articles into their sites. Some have come up with creative ways of increasing traffic such as developing free movie star picture sites, or free podcast sites so that they can get more hits from search engines. In most cases, traditional search engine optimization is the most effective way of increasing traffic to a site.How to Increase Search Engine Ranking?Search engine ranking can increase by careful search engine optimization planning and implementation. This includes both on-site optimization, as well as link building via off-site optimization. At Greenfield Promotions through our First Page Ranker search engine optimization service we do both on-site and off-site optimization.SEO TechniquesSearch engine optimization techniques should be implemented to a website, but the SEO techniques should be "white hat" SEO techniques . One should not try to use cloaking, automatic re-directs or any other non-search engine friendly methods to optimize a website. SEO techniques that are acceptable are that of writing good content, obtaining links, and having your site's pages be search engine friendly. At GreenfieldPromotions.com through our First Page Ranker search engine optimization service we do both on-site and off-site optimization.White Hat SEO Vs. Black Hat SEOWhite hat SEO is using acceptable methods of search engine optimization. Having properly implemented meta tags, alt tags, title attributes, anchor text, sitemaps, inbound links, and content, is considered by most as white hat SEO. However, using black hat SEO methods such as cloaking, where you give the search engine robots one set of your page, and a human visitor or a browser another set, is a no-no to search engines, and can cause a website to get black listed!Search Engine Promotion – Effective MethodsEffective search engine promotion methods are those that can convert visitors to your site into actual buyers. Customers buy from reputable or trustworthy websites. This means your site should offer plenty of information about the product or service, as well as several ways for the customer to contact you. Most people are going to say I can do that, the problem is having those visitors to come to my site. Well, that is part of having a decent search engine optimization and paid search marketing campaign in place. At Greenfield Promotions.com through our First Page Ranker search engine optimization service we do both on-site and off-site optimization.Marketing CompaniesThere are thousands of website marketing companies one can find on the Internet. Most are newer companies that have been around for 3 years of less. When selecting a website marketing company you should look for a company that has an established track record with a long list of satisfied clients. In addition, you should shop around to receive the best service for the lowest price possible. It is important to lookout for companies that charge thousands of dollars, sometimes tens of thousands of dollars, for search engine optimization work that can be done for under $1,200. Many unscrupulous companies want to give the illusion that if you pay them thousands of dollars they are going to do something that no other company can, or that they have special connections with search engines. This is simply not true! They are just charging you more money for work that can be done for much less. We at GreenfieldPromotions have been serving the Internet community since November of 1994. Our prices are very reasonable and all of our work is fully guaranteed to provide the exact service we advertise, or your full money back.Search Engine Optimization FirmsMuch like many website marketing firms, most search engine optimization companies have been around for less than 3 years. Finding the right search engine optimization company requires comparing different factors and offers made by those companies. One should compare the search engine optimization company's guarantee offer, their prices, and length of years in business, hours of operation, and ease of ability to contact the company. Once you feel comfortable you are dealing with a reputable firm, only then should you move forward with that firm.Search Engine Optimization Service FeesMost search engine optimization companies charge thousands of dollars, sometimes tens of thousands of dollars, along with a monthly maintenance fee to optimize a website. However, you should not be fooled into paying that much money. Most of those companies can take on very few clients per week because of their exorbitant prices. Here at GreenfieldPromotions.com we can offer you excellent and effective search engine optimization with a ranking guarantee for a very reasonable and affordable price. Please call us for further details call us at 262-785-8151Search Engine Placement FeesSearch engine placement is the act of placing a website higher in the search results of search engines. It used to be known as an alternative word to search engine optimization. However, today search engine placement is mostly associated with paying pay-per-click search engines such as Overture.com (now known as Yahoo Search Marketing) and Google Adwords money to place the site higher in the paid search results of search engines. Search engine placement fees could be quite costly if you take the pay-per-click route, as your chosen keywords could get hundreds of hits per day, and if it was just one dollar per click, you could be spending hundreds of dollars per day, thousands of dollars per month!Go Back Pay-per-Click FeesPay-per-click fees are the fees charged by pay-per-click search engines or pay-per-click services such as Yahoo search marketing, or Google adwords every time someone clicks on your site. Pay-per-click fees can range from as little as 1 cent to as much as $50 per click. Since most pay-per-click services are based on an auction system, your pay-per-click fee can range all over the map in just a single day.Go Back Search EnginesThere are approximately 240 search engines throughout the world. About 12 of those search engines are considered major search engines. Search engines such as Google, Yahoo, AOL Search, MSN, Altavista, Alltheweb, Netscape, Iwon, Hotbot, Lycos, Ask, and Iwon would be considered by most as a major search engines. When it comes to optimizing for search engines, one should place high value on Yahoo, Google, MSN, and ASK.Go Back Search Engine ToolsYou can find search engine tools all over the Internet. If you search for them using Google or Yahoo, you can find hundreds of sites that offer you all sorts of search engine tools. The search engine tools that interest us the most are search engine optimization or search engine marketing tools. We have some search engine marketing tools that we offer freely on our website. We have used both the Google and Yahoo APIs to bring these free tools to you. We are huge fans of both Google and Yahoo for allowing us and other developers to use their API to help people.Go Back SEO ToolsSEO tools, also known as search engine optimization tools, can be found in all sorts of online programs and software by doing a simple search on the Internet. However, not every website that states they have an SEO tool, has an SEO tool that works. Many companies claim they can make tens of thousands of pages on the fly that one can add to their site. Others claim they can automatically re-write articles to add more relevant content to your site. We have never used these type of tools, nor do we plan on using such tools, as such we cannot recommend the usage of such SEO tools.Go Back Search Engine Optimization ToolsAlso known as SEO tools. Please read our comments about SEO tools. The only thing we can add here is try using some of the free online tools many search engine optimization companies offer to help analyze your site first. We at GreenfieldPromotions.com have many search engine optimization tools that can be of assistance to a webmaster trying to increase traffic to their site.Go Back Web hosting CompaniesThere are thousands of web hosting companies that one can find by searching for them on the Internet. There are several web hosting directories that offer reviews of web hosting companies, which can assist you in picking the right web hosting company for your site. It is important that a site have its own dedicated IP address, as in many cases we have noticed that by having a dedicated IP address (not a dedicated server) our customers have archived higher rankings on search engines. Many web hosting companies can offer you a dedicated IP addresses just for a nominal fee. Some just charge another dollar per month on top of your regular hosting fee.Go Back Free CountersYou can find many free counters on the Internet. Some do not want a link back, some want a link back but that link back can be hidden, others want a visible link from your site pointing to theirs. We recommend against having any hidden links on a website as that can trip up search engine robots that are looking for hidden links. It is OK to have a link back to a site as long as that link is visible. Remember, the more links that are outgoing from your site, the more link power your site is losing.Go Back Site StatisticsGoogle has an excellent site statistics tool that you can find by Googling for it:-) You can also find dozens of companies that offer site analytics tools for free. Most hosting companies are able to offer at least a program like Awstats that can help analyze the hits coming to your website. A good site statistics tool will provide you with the number of unique visitors, number of pages viewed, the keywords that brought a visitor to your site, the search engine or site that brought that visitor to your site, and other pertinent information that you can use to help plan your marketing efforts.Go Back How to Get More Hits?There are several options to getting more hits to your website. You can search engine optimize (SEO) your website so that it comes up higher in the natural search results, thus getting you more hits. You can place sponsored listings with search engines such as Google and Yahoo to get hits from their pay-per-click services. You can place banner ads on relevant websites. You can send out emails to targeted email lists. However, be careful that you do not spam. It is always best to develop your own email list by having contests on your site and have people sign-up for them directly on your site, or have them sign-up for informative newsletters. Many people have set-up entirely different sites, such as movie star picture sites, or band fan websites, as they know those type of sites attract many visitors, then they place their banner ads on those sites. However, those type of sites usually work well on general consumer items only (B2C not B2B). Here at GreenfieldPromotions.com.com we specialize in search engine optimization. Through our "First Page Ranker" search engine optimization service, we can guarantee first page ranking of your site. Call us at 1-262-785-8151 for further details. |
Search Engine Placement(Evaluating Your Results)When doing your evaluation you need to determine how long the average visitor is staying on your site, and how many times the average visitor is returning to your site during a period of approximately 30 days. It may take as many as 9 visits to convert a visitor into a buyer! In addition, the longer the visitor stays on your site, the better your chances of converting that visitor into a buyer. If you determine your site is not performing as well as it should be performing, you will need to re-analyze your marketing mix, as well as your website. One or both may need tweaking. We at GreenfieldPromotions.com.com offer professional web development and programming, as well as search engine marketing and optimization services. Please contact us for availability and a customized quote. Remember this, in the end, the relationships we share with family, friends, and the rest of God's children carries much more weight than our work. Life was not meant to be a chasing after riches, rather it was meant to be lived richly. Wishing you that type of success! Q:I've
seen other companies guarantee top 10 ranking in the natural search
results in 4 days. Some even guarantee over 2000 keywords will be
listed in the top 10 results of hundreds of search engines. Is this
even possible?
A: Please
read the very fine print on
their site. Actually, you will have to
read it as sites that make such claims tend to not have a listed
phone number anywhere on their sites! (red
flag). If you read their fine print you will find they are going
to make a doorway page for your site on someone else's site, and will
ask you to make doorway pages on your site pointing to other people's
sites as well. They will either email you some code that you will need
to upload to your site that automatically makes doorway pages, or they
will FTP into your site directly and upload the doorway pages
themselves. As you have probably read in Google's guidelines or heard
elsewhere, once discovered by the search engines, doorway pages may get
banned from the search
engines! If you discover you have been a victim of doorway pages,
immediately contact that company, have them cancel and refund your
account, and of course immediately delete the doorway pages, then find
a reputable search engine optimization company to handle the
optimization of your website for you. As to the 4 days, they are
referring to 4 days AFTER the
search engines refresh themselves. Search engines can take as little as
4 weeks to as much as 14 weeks to refresh themselves. Now in regards to
the 2000 keywords... would you believe...20,000?!!
Q: Do
search engine optimization companies have a special inside track
relationship with search engines like Yahoo or Google?
A:
Some unscrupulous search engine optimization companies try to trick
people into thinking they have former engineers from Google and Yahoo
working for them, and thus imply that have the inside track to
optimizing websites. Others make claims that they have optimized the
websites of big name companies like a Bank of America or a Wells Fargo
Bank, or even Microsoft's website. As if conglomerate companies like
that need optimization! These claims are usually full of hot air and
are usually very far from the truth! No search engine optimization
company has any inside track to any search engine. At
RegisterEverywhere.com we have been optimizing websites for over a
decade, and we have our client's websites ranking on the first page of
major search engines by using both on-site and off-site optimization
methods. The key to our client's success is largely due to the link
building we do for our clients (off-site optimization).
Q:Others
have told me that no one can guarantee first page ranking. How do you
do it?
A:
We have been optimizing websites and getting them on the first page of
major search engines for over a decade. We have a solid track record of
getting our client's websites on the first page of major search
engines. We are so confident in our work that we guarantee first page
ranking of our client's websites or we issue a full refund. We still
get surprised when people call our office and tell us they paid some
so-called search engine optimization company $1,500 per month for 4
months and they still do not have the site ranked anywhere on the first
page, and on top of that the search engine optimization company never
guaranteed they would ever get on the first page. So what exactly are
these so-called search engine optimization companies doing for their
clients? Taking their money, fixing their meta tags and hoping for the
best? Meta tags are old news folks. They do not work like they used to.
Optimization is a lot more complicated than meta tags. Here at
RegisterEverywhere.com not only do we guarantee first page ranking on
major search engines, but we also optimize client websites around the
key phrases our clients tell us to optimize their websites around.
Other search engine optimization companies optimize for key phrases no
one would ever search for like “real estate agent homes buy Los
Angeles.” Search engine optimization companies should proudly
stand
behind their work and guarantee first page ranking or offer a full
refund to protect the interest of their clients! The full refund policy
would show their true confidence in their work!
Q: I
know search engine optimization does not happen overnight, but how long
will it take until you have my site on the first page of major search
engines through your First Page Ranker plan?
A: Search
engine optimization is not an overnight strategy. It is a long-term
strategy that pays off handsomely when it matures! Typically, it takes
us about 7-10 days to fully optimize your website, and this includes
both on-site and off-site optimization. Then we have to wait for the
search engines to re-index their databases to pick-up on the optimized
changes made your the site. This process can take the search engines as
little as 4 weeks to as much as 3 months from the date of optimization.
Once that timeframe has elapsed, your site should start appearing on
the first page of major search engines! You can see the results our
First Page Ranker clients are seeing on our Testimonials
pages. We hope to see your testimonial on that page when your website’s optimization pays off
for you!
Q:
Will your optimization through the First Page Ranker change the look of
my site?
A: Your
site’s look and feel will remain exactly the same. We are not just a
search engine optimization company, we also do web design and
programming, so we fully understand and value the importance of website
presentation!
Q:
What is the difference between natural results and sponsored links
(pay-per-clicks)?
The big difference is that there are huge savings through natural
results. Take a look at our table below for a price comparison: |
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Usage Statistics for advance-milwaukee.comSummary Period: December 2006Generated 21-Dec-2006 04:07 MST [Daily Statistics] [Hourly Statistics] [URLs] [Entry] [Exit] [Sites] [Referrers] [Search] [Agents] [Countries]
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